A Web Hosting Reseller is a person or company that acts as an agent for a web hosting company, selling their products for some form of remuneration. They may get discounts off the hosting accounts they buy from their hosting company (supplier), or maybe they can create their own custom hosting accounts for re-sale to their customers. Another type of reseller could simply be someone who forwards leads directly to the hosting company in return for a commission. Either way, these are all forms of "Reselling" web hosting services.
Most times you will not be able to distinguish web hosting resellers from web hosting companies with their own servers... but that's not necessarily a bad thing. Many web hosting resellers are actually better run companies than their suppliers.
But how can this be?
Simple :). Often times resellers tend to be smaller companies than their suppliers, and therefore tend to take a more personal approach to running their businesses. This may translate into better customer service, and perhaps timelier responses to support issues. Also, operating your business as a reseller cuts down on many of the overhead expenses involved in setting up (and maintaining) your own data center, servers, routers, internet connections, etc, etc.
In fact, many Web Hosting Resellers are much better run companies, and in much better financial shape than the hosting company they are selling for.
So should you go out of your way to avoid web hosting resellers and try to ensure the company you choose as your web host has their own servers? Not at all. Instead, you should really focus on such things as technical support response times, customer service, and their willingness to help you out when you need it.
That's the sort of thing that sets good companies apart from the bad... whether they're a Web Hosting Reseller or not.
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